Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’
AT&T has partnered with The Nature Conservancy (TNC) to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Oregon by donating 10 cents to the Nature Conservancy for each check out bag its customers choose... View More
Investment Group Ranks Sweden ‘Most Sustainable Country in the World’
Swiss investment group RobecoSAM has ranked Sweden the most sustainable country in the world in its recent ranking of 59 countries, which gauges a wide range of environmental and social governance issues like carbon emissions, social cohesion and civ... View More
Google Reduces Carbon Footprint By 9%
Google has announced it emitted 1.5 million metric tons of carbon dioxide in 2012, a 9 percent decrease from the year before, according to the company’s latest carbon footprint data.The search giant says it used new reporting guidance from the Carb... View More
Sustainability Ideas Must Be 'Made to Stick'
Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it sugg... View More
The Rise of the Scratch Card Brand
We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she e... View More
Democratic Approach to Business Governance Key to Long-Term Innovation
The Foundation for Enterprise Development (FED) has published a paper that explores the roots of representative structures and argues that a democratic approach to business governance is crucial to long term innovation.Sustained Innovation through Sh... View More
Weyerhaeuser Certifies Nearly 20 Million Acres to Sustainable Forestry Initiative Standard
The Weyerhaeuser Company has acquired Longview Timber’s approximately 645,000 acres of forestland in Washington state and Oregon, meaning it now owns or manages nearly 20.5 million acres of forestland in the U.S. and Canada, making the company one ... View More
Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season
Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and wat... View More
50% of Global Consumers Willing to Pay More for Socially Responsible Products
Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility... View More
One World Futbol, Sseko Designs Win 2013 Innovation Awards
Social Venture Network (SVN) has announced that One World Futbol, Sseko Designs, Fenugreen, Sustainable Health Enterprises and MASS Design Group have won its 2013 Innovation Awards, which recognizes companies that have a significant impact in reducin... View More
Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste
The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation. ... View More
Study: Setting Sustainability Goals Can Improve Financial and Environmental Performance
Companies that set tangible sustainability goals do a better job of improving both their financial and environmental performance, according to a new white paper by CH2M HILL, a global consulting, design, construction and operations firm.Sustainabilit... View More
Mondelez, Kellogg Among Food Brands Backing Campaign to Push 'Facts Up Front' Labeling
The ongoing battle over the increasing girth of American consumers is heating up — again.Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among c... View More
Aimco Launches First Interactive Corporate Citizenship Report
Apartment Investment and Management Company (Aimco) has released its first interactive corporate citizenship report, which enable visitors to build their own online report or download a complete version.Aimco is a real estate investment trust headqua... View More
Roatán Completes First Sustainable Tourism Diagnostic and Action Plan
The Honduran island of Roatán has become the first tourism destination to complete a comprehensive 360-degree assessment and action plan for destination-level sustainability, according to a recent announcement by Sustainable Travel International (ST... View More
Seventh Generation Reduces Virgin Plastic Use By 16% While Increasing Sales
Seventh Generation, a leading brand of non-toxic bio-based and renewable consumer products, has achieved a 16 percent reduction in virgin plastic use and a 13 percent decrease in normalized greenhouse gas emissions — all despite a 9 percent increas... View More
New Leaf Paper Joins 17 Firms Registering as Benefit Corps in Delaware
New Leaf Paper and Plum Organics were among the 17 companies on Thursday that were the first to register as Delaware benefit corporations after the legislation legalizing it was signed on July 17.Some of the other registering companies included leadi... View More
A Powerful Lever for Mainstreaming Sustainability: Moving from 'Should' to 'Ought'
In driving engagement and behavior change, the power is often in the subtleties. So here’s a little thought that just might be a big thought: As we work toward mainstreaming sustainability, we should stop talking in terms of should, and instead we ... View More
Monadnock Paper Mills Wins EPA 2013 Environmental Merit Award
Family-owned paper company Monadnock Paper Mills has been recognized by the Environmental Protection Agency (EPA) as a recipient of a 2013 Environmental Merit Award for its significant contributions to environmental awareness and problem solving.Awar... View More
