Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
The Real Risk of ESG Pullback? Losing Your Customers
For leaders questioning how to best meet this moment without alienating investors or overextending resources, here are 4 actionable strategies you can take. ... View More
Clean Creatives Offers ‘Off-ramp’ for Marketers to Ditch Fossil Fuels
Analysis highlights opportunities in healthcare, renewables, circular economy sector as pathways for ad and PR agencies to replace fossil fuel contract revenue. ... View More
Cannes Lions Reminded Me That Purpose Can Make Us Laugh, Cry, Hope
The lack of brand response to the US administration’s anti-climate stance wasn’t echoed at Cannes — there was more sustainability programming than ever. ... View More
How to Tell a Sustainability Story You Can Stand Behind
You don’t need perfection to tell a powerful sustainability story — just a message that reflects your progress, resonates with customers and is true to your brand. ... View More
New Guides Help Shoppers Align Food Choices with Their Values
Kiss the Ground’s Regenerative Purchasing Guides help consumers identify products that restore soil health, strengthen communities and regenerate the planet. ... View More
Study Offers 5 Ways to Effectively Depict Brand Sustainability
Getty Images research urges brands to communicate with clarity — backing up ESG strategies with authentic visual storytelling aligned with real-world impact. ... View More
4 Reasons We Know Sustainability Is Not at a Crossroads
Whether the goal is risk mitigation or regeneration, businesses know that the planet trumps politics — and it will trump their business, too, if they don’t act. ... View More
New Netflix Drama Brings Trials of Climate Migration Closer to Home
‘Families Like Ours’ poses pertinent questions: What if it happened to you? How would you rebuild your life? Could you be torn apart from your loved ones? ... View More
How Sustainability Perception Continues to Shape Brand Value
Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. ... View More
SB Socio-Cultural Trends Research Spring 2025
The SB Socio-Cultural Trends Research, conducted twice annually in partnership with Ipsos, tracks changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living, including evolving attitudes related to... View More
Oatly Raises Bar with New Nature, People, Nutrition Commitments
In its new Sustainability Plan, Oatly adopts a more holistic approach to climate impact — including measuring and reporting on its contribution to societal net zero. ... View More
icebreaker Raises Bar for Transparency by Celebrating ‘Plastic-Free’ Failure
The brand’s radically honest approach sets a new standard for sustainability communication in a time when both greenwashing and greenhushing are on the rise. ... View More
In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a Win
WARC’s ‘Effective 100’ show that sustainability-led messaging can pay dividends. These campaigns don’t just build brand equity — they build brands that matter. ... View More
Long Live Technology: Campaign Highlights Impacts of ‘Fast Tech’
Back Market and new partner iFixit are calling on both manufacturers and consumers to extend the useful life of devices through repair, refurbishment and reuse. ... View More
Survey: Shoppers Want to ‘Do Good,’ But Brands Are Missing the Mark
Public Inc highlights need for simpler sustainability claims, reveals ‘anti-woke’ backlash is exaggerated, and provides path for engaging ‘conscious consumers.’ ... View More
With New Packaging Laws, Constraints Become Your Creative Brief
Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and truly creative sustainable branding. ... View More
3 Ways to Strengthen Climate Communications in a Chaotic World
Continued engagement and support for climate action now calls for bolder communication, stronger alliances, and a refusal to let misinformation and apathy stall progress. ... View More
Meet ‘Zuzu,’ on a Hero’s Journey to Improve Plastics Recycling
New advocacy campaign from SC Johnson features an intrepid hermit crab, calls for collective action and urges greater business responsibility in reining in plastic pollution. ... View More
The Super Bowl Ad in 2025: ‘You Can’t Win, So Win’
At this year’s Super Bowl, many ads felt like worn-out clichés — but a few won the day by speaking to people’s values and the importance of bridging divides. ... View More
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. ... View More
